MPC Earthmoving boosts leads and revenue with PlantMiner
About MPC Earthmoving
Established in 2004, MPC Earthmoving has grown from two dozers in agricultural work to a plant hire fleet specialising in earthmoving and haulage throughout the eastern seaboard of Australia.
The Business Challenge
To succeed in the industry, Director Peter Ausling wanted a strong and diverse business development approach to build a consistent pipeline of confirmed work.
“Never have all your eggs in one basket. We grew significantly within a 12 month period and knew that we needed to spread out and develop our lead generation methods,” said Ausling.
“We surveyed the market to find something that knew what we were about and could connect us with the type of work we wanted to see.”
MPC Earthmoving needed a business development tool that could be incorporated into their existing business structure, and adapt to changing equipment availability and locations.
The Solution
PlantMiner’s tailored approach to lead generation meant that from the get-go, MPC Earthmoving controlled the leads they received.
“Through PlantMiner, we get both tenders and confirmed work. But what we quote on really depends on the time. We normally try to focus on the long-term confirmed work that gets our machines and teams moving in the short term.
“Each lead generated through PlantMiner gets us all the information we need to quote effectively, and gets our foot in the door with the project’s decision maker. I save time each RFQ by not having to personally do the background work to get the relevant contact and job info.”
Since joining in 2014, MPC Earthmoving has won work in Armidale, Narrabri, Werris Creek and Muswellbrook. The most recent includes an eight-month contract of heavy earthmoving equipment with Whittens to work on their Mount Pleasant Operation in the Hunter Valley, NSW.
Keep up to date with the latest industry news by subscribing to PlantMiner's blog today.
Source: MPC Earthmoving
Related Articles
How MPC Earthmoving won over $600,000 in hire work
A wide range of companies have found success with PlantMiner's platform, from earthmoving suppliers to site amenities teams. Although the company sizes vary, the services are different, and jobs can be both long term or a few days, there's one defining driver of their success: engagement. We'd like to showcase MPC Earthmoving who joined PlantMiner in 2014, and has become one of the most lauded users of our platform, helping them secure over $600,000 worth in hire work.
Whittens awarded $22m Mount Pleasant Operation works
Affordable Earthworx lands major client with PlantMiner
Affordable Earthworx’s high standard of work help reel in customers, but they have fought to capture that large scale project which gets their gear on site for a lengthy period. Within six months of listing as a PlantMiner supplier, Affordable Earthworx has increased their fleet utilisation, boosted their online presence … and landed a major client.